Estrella Maarud, the leading snack manufacturer in Northern Europe, has joined the EU advertising pledge that aims to promote healthier snacking choices and balanced lifestyles among children. Earlier this year, the European Snacks Association (ESA) announced its commitment to the voluntary initiative , and Estrella Maarund s move follows that of other ESA member companies such as Intersnack, Lorenz Snack-World, Procter &Gamble, Unichips and Zweifel balenie Pomy-Chip, who all signed up to the pledge in April. By joining the EU Pledge, all member companies have made a commitment to changing food and beverage advertising on TV, print and internet to children balenie under 12 in the EU. Sabine Seggelke, public affairs balenie and policy director for the ESA said that Estrella Maarud's joining the pledge will have a considerable impact on it. Estrella Maarud is a leading snacks manufacturer in the Nordic and Baltic markets. We are delighted that [it has] joined the initiative."
The following Companies or Brands mentioned in or related to this item are listed in the PotatoPro Directories: Estrella Maarud Holding A/S , European Snacks Association (ESA) , Intersnack Group GmbH & Co. KG , Lorenz Snack world , Procter balenie and gamble , Unichips SpA (San Carlo Gruppo Alimentare SpA) , Zweifel Pomy-Chips AG
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