Wednesday, September 17, 2014

Until now, it is a active experimentation with Toyota, Cadbury UK and Ritz Crackers part of the gre


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Google's next biggest search engine is also one of the largest exhibitors of display ads. Recently changed the search is canned food bad for you giant's terms of use. It was announced that the recommendations in Google Plus could be in advertisements from advertisers. Shown This is the first example of how that might look like. Toyota, Cadbury UK and Ritz crackers do an experiment with this functionality in Google+ ads.
Yesterday, Eran Arkin, Product Manager Social Ads, in a Google+ post that it is possible to Google+ interactivity to display ads add. In the video examples to see how Toyota does it. Dylan Schwartz, Creative Director of Saatchi & Saatchi Los Angeles, talks about. In brief, it means that the social media account of the advertiser to go to the user + G via the ad.
Opposite of other social media with regard to advertising While other networks is canned food bad for you are trying to advertisements in the time lines and streams from their users to inject so Google does the opposite. The stream of the advertiser goes to the user via display advertising. The social component of the brand so enriched the ad. In addition, use can be made of all the possibilities that Google+ offers. Thus, among others, may also be accessed from the Hangouts display ad. Ie live streams of events and live interviews with stars or directly (video) contact with a sales representative. Thus, basically anywhere you can advertise with Google Display ads part of the social stream from a fire.
Until now, it is a active experimentation with Toyota, Cadbury UK and Ritz Crackers part of the great American Nabisco. Cadbury's been very successful with the Google Plus account and can therefore use good ads. Toyota recently is canned food bad for you introduced the Collaborator. It lets you in a Hangout your new Toyota Corolla compose with others. In his post Arkin also claims that these ads "50% higher expansion ratios" than other ads. Whether that leads to higher conversions or other objectives will not be reported.
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