Cargill wants to move beyond oil and tomato products food expiration dates guidelines
Since March 2011, when it completed the purchase of Unilever's tomato food expiration dates guidelines products division, the American multinational Cargill stopped operating in retail only with derivatives of oil. The owner of Liza brand expanded the mix of consumer products, which jumped from 10% to 15% of total company revenues in the country, reaching R $ 2.3 billion in 2011, and is preparing to move into more categories.
"Everything that has synergy with salt grocery interests us," says the director of the unit retail and food service business, Rubens Pereira, food expiration dates guidelines mentioning the possibility of acquisitions. The executive did not give details, but the list would go non-perishable foods such as canned soups and ready, segments already played the major competitors Cargill's consumer: Bunge, owner of Etti, and the Heinz, owner of I. Between national, the two largest companies working in these segments are Predilecta and Fugini.
According to Pereira, the tomato products are extremely important in the expansion strategy in the consumer market. "Since the acquisition, we have increased food expiration dates guidelines the presence of our brands in all regions of the country and also in small retail," he says. Since the purchase, food expiration dates guidelines 115 people were hired for the areas of marketing, sales and logistics. Today, brands reach 5000 points of sale and the company became the largest processor of tomatoes in Latin America, with nearly 400 thousand tons per year.
Responsible for sales of $ 1 billion per year in Brazil, the segment of tomato products came to be led by Cargill. "Brazil is one of three global markets where the company has retail operation and unique in the world which works with tomato products," says Pereira. food expiration dates guidelines The other two countries with items for the final consumer are India and Venezuela.
After spending 13 years out of the media, the Jotalhão character, stamping cans of tomato paste Elephant, back in September to star in an advertising first under the management of Cargill nationwide media campaign,. food expiration dates guidelines The return of tomato products to the media (besides Elephant, the brand received Pomarola campaign earlier this year, both signed by Talent) represented a 20% increase in marketing budget this year Cargill not disclosed.
Legend has it that the name "Elephant" was released food expiration dates guidelines by the manufacturer Cica then in 1941, to honor the founder's son, Rudolf "Rudi" Bonfiglioli, an enthusiast of hunting elephant. But the friendly Jotalhão, created by cartoonist Mauricio de Souza, was only incorporated into the red can in 1979.
The acquisition of Elephant, Pomarola and Tarantella was announced by Cargill in September 2010, an operation of R $ 600 million food expiration dates guidelines which was only completed in March last year. That same month, Heinz announced the acquisition of I by R $ 1.2 billion, according to sources. Already Etti was acquired by Bunge in December for a much smaller figure: R $ 180 million.
Under the agreement with Unilever, Cargill continues offering for multinational versions of tomato products to the market for food away from home ("food service"). The contract has a duration of five years. "Then we will make an assessment of this strategy," says Pereira. Sales of Cargill food expiration dates guidelines in "food service" total around 200 million per year, with hydrogenated vegetable fat, oils, olive oils, sauces, syrups and toppings.
Until 1998, Cargill - one of the global giants of agribusiness and largest exporter of soybeans from Brazil - worked in retail only with soybean oil. Then came the special oils (corn, sunflower and canola), salad dressings and mayonnaise. "It was a natural extension to the soybeans, which made us create a structure for sales, marketing and distribution to get in other categories jail," says Pereira. With tomato products, Cargill failed to see retail as just an extension, but as a potential business.
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Categories of Funding Resources Mergers and Acquisitions IPO General Posts Latest Telecom Italia TIM would be evaluating the $ 12 billion Eike Batista sells stake in Ideiasnet for Opus Chrysler CEO says IPO is not the best way to invest Samsung seeks acquisitions to strengthen in Yoox search software to make acquisitions Archives October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011
Since March 2011, when it completed the purchase of Unilever's tomato food expiration dates guidelines products division, the American multinational Cargill stopped operating in retail only with derivatives of oil. The owner of Liza brand expanded the mix of consumer products, which jumped from 10% to 15% of total company revenues in the country, reaching R $ 2.3 billion in 2011, and is preparing to move into more categories.
"Everything that has synergy with salt grocery interests us," says the director of the unit retail and food service business, Rubens Pereira, food expiration dates guidelines mentioning the possibility of acquisitions. The executive did not give details, but the list would go non-perishable foods such as canned soups and ready, segments already played the major competitors Cargill's consumer: Bunge, owner of Etti, and the Heinz, owner of I. Between national, the two largest companies working in these segments are Predilecta and Fugini.
According to Pereira, the tomato products are extremely important in the expansion strategy in the consumer market. "Since the acquisition, we have increased food expiration dates guidelines the presence of our brands in all regions of the country and also in small retail," he says. Since the purchase, food expiration dates guidelines 115 people were hired for the areas of marketing, sales and logistics. Today, brands reach 5000 points of sale and the company became the largest processor of tomatoes in Latin America, with nearly 400 thousand tons per year.
Responsible for sales of $ 1 billion per year in Brazil, the segment of tomato products came to be led by Cargill. "Brazil is one of three global markets where the company has retail operation and unique in the world which works with tomato products," says Pereira. food expiration dates guidelines The other two countries with items for the final consumer are India and Venezuela.
After spending 13 years out of the media, the Jotalhão character, stamping cans of tomato paste Elephant, back in September to star in an advertising first under the management of Cargill nationwide media campaign,. food expiration dates guidelines The return of tomato products to the media (besides Elephant, the brand received Pomarola campaign earlier this year, both signed by Talent) represented a 20% increase in marketing budget this year Cargill not disclosed.
Legend has it that the name "Elephant" was released food expiration dates guidelines by the manufacturer Cica then in 1941, to honor the founder's son, Rudolf "Rudi" Bonfiglioli, an enthusiast of hunting elephant. But the friendly Jotalhão, created by cartoonist Mauricio de Souza, was only incorporated into the red can in 1979.
The acquisition of Elephant, Pomarola and Tarantella was announced by Cargill in September 2010, an operation of R $ 600 million food expiration dates guidelines which was only completed in March last year. That same month, Heinz announced the acquisition of I by R $ 1.2 billion, according to sources. Already Etti was acquired by Bunge in December for a much smaller figure: R $ 180 million.
Under the agreement with Unilever, Cargill continues offering for multinational versions of tomato products to the market for food away from home ("food service"). The contract has a duration of five years. "Then we will make an assessment of this strategy," says Pereira. Sales of Cargill food expiration dates guidelines in "food service" total around 200 million per year, with hydrogenated vegetable fat, oils, olive oils, sauces, syrups and toppings.
Until 1998, Cargill - one of the global giants of agribusiness and largest exporter of soybeans from Brazil - worked in retail only with soybean oil. Then came the special oils (corn, sunflower and canola), salad dressings and mayonnaise. "It was a natural extension to the soybeans, which made us create a structure for sales, marketing and distribution to get in other categories jail," says Pereira. With tomato products, Cargill failed to see retail as just an extension, but as a potential business.
Website
You may use HTML tags and attributes These: <a href="" title=""> <abbr title = ""> <acronym title = ""> food expiration dates guidelines <b> <blockquote cite = ""> <cite> <code> <del datetime = ""> <em> <i> <q cite = ""> <strike> food expiration dates guidelines <strong>
Categories of Funding Resources Mergers and Acquisitions IPO General Posts Latest Telecom Italia TIM would be evaluating the $ 12 billion Eike Batista sells stake in Ideiasnet for Opus Chrysler CEO says IPO is not the best way to invest Samsung seeks acquisitions to strengthen in Yoox search software to make acquisitions Archives October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011
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