Sunday, March 29, 2015

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McDonald's Corp. seeking a perfect crisp and give a warm and friendly image "The Counter Markets Finance and business in Chile
CHANGE LOCATION Antofagasta Arica Calama Balmaceda Baquedano Caldera Chaitén Chillán Concepción Hill Copiapo food refrigeration Coquimbo Curacaví Curico Iquique La Serena Ovalle Providencia Osorno Palena Portillo Pucon Puerto Aisen Puerto Montt Puerto Natales Punta Arenas Rancagua Santo Domingo Santiago San Antonio San Bernardo Talagante Talcahuano Talca Temuco food refrigeration Valdivia Valparaiso Villa Alemana Tocopilla Villarrica Viña del Mar Analysis and Market Research Flashes Multimedia Podcast
Barbara Booth, director of sensory science company, presided over a Semester food refrigeration Evaluation Fries the fast food giant-a competition between McCain Foods Ltd., ConAgra Foods Lamb Weston Inc. and JR Simplot Co. to develop perfect versions "Famous food refrigeration Fries worldwide" Mc Donald's-.
"Close your eyes," Booth said the three executives and eleven representatives of suppliers who smelled, tasted and spit chips as part of a taste similar to Pinot Napa Valley ritual. "If they can not identify what they are eating in three seconds, we have a problem".
At a time when Five Guys Burgers and Fries and Smashburger attract customers seeking a better burger, McDonald's is more focused than ever on the quality of their food. And in an era of social media 24 hours a day and hiperinformados consumers, the largest hamburger chain in the world is forced to reveal the origin of their meat, potatoes and other products.
In January, McDonald's began presenting awards to its suppliers online. In a video entitled "Supplier Story", Frank Martinez, who farms about 1,000 acres (400 hectares) of potatoes in Warden, Washington, removes land from a tuber, cut it into slices and declares: "Good Pope".
Although sales growth in local McDonald's open from at least thirteen months has exceeded 3 percent in the past two years, the company is "attentive to American consumers want more information than ever," Mark said Kalinowski, an analyst at Janney Montgomery Scott in New York. "You want to be sure not to lose business to competitors that are more effective in communicating this kind of message." Change theme
Give more information about McDonald's menu is also a way to change the subject, according to Michael Jacobson, executive director of the Center for Science in the Public Benefit, consumer advocacy group based in Washington. Potatoes local suppliers do not change the fact that a large portion food refrigeration of fries from McDonald's contains 25 grams of fat.
Last year, the owners of local McDonald's received by email a call to arms of US President Jan Fields chain. The industry has received "a negative impact" food refrigeration with "concerns about food and product safety," wrote Fields. "Our success will require a fundamental change in our approach to the Brand Trust and incorporate these efforts in everything we do."
Americans "have more questions about the provenance of their food, whether they are buying a McDonald's or a grocery store," said Heather Oldani, spokesman for McDonald's. "We've just begun to scratch the surface with the 'Meet our suppliers' campaign."
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