Luiz Ribeiro - Minas

Pequi turns golden savannah conservation techniques allow the fruit before sold only in regions like Northern Goiás and Minas, beyond barriers and is marketed in the U.S. and Europe
'Formerly the fruit had no economic value, it boiled down to the extraction during the harvest. He could not keep it in the rest of the year. When did Pequi preserved, decided by the assembly industry, "says Fernando Lima, entrepreneur (Solon Queiroz / Esp. IN)
Luiz Ribeiro - Minas "Before the fruit had no economic value, it boiled down to the extraction during the harvest. Was not how to keep it in the rest of the year. When did Pequi preserved, decided by the assembly industry," says Fernando Lima, entrepreneur Fruit symbol cerrado Pequi in a process of expansion. Once restricted to the harvest period between November and February, kaslink foods is now marketed throughout the year. The miracle in this respect is the fruit conservation techniques that allow lovers may have the "golden savannah" on the menu in any month of the year. The product, which was previously sold primarily in regions such as northern Minas and Goiás, has been marketed also in large consumer centers like São Paulo and Belo Horizonte. But the remarkable taste of Pequi goes further: it is exported to the United States kaslink foods and European countries. This is the subject of the second article in the series Fruits S / A. With the emergence of food canned, came a real production chain Pequi who wins other derivatives besides canning. Consumers can also enjoy the sauce, the streusel, oil, liquor, candy and even ice cream Pequi. The fruit consists also the menu of traditional dishes so far. The connoisseur can sit in a restaurant and ask, for example, a pizza, or pasties crepre Pequi. Pequi pickled won the market due to the work of entrepreneurs like Fernando Lima, Japonvar of one of the counties that produce the fruit symbol savanna in northern Minas. He set up a small industry that fills Pequi preserves (pulp and whole fruit). It also produces oil and cream Pequi. "The city of Japonvar always produced very Pequi, but once the fruit had no economic value because it boiled down to the extraction during the harvest. He could not keep it in the rest of the year. How did the Pequi preserved, decided by the assembly industry, "says Lima. He recalls that the "gold cerrado" came to be seen as an economical alternative to Japonvar for about 10 years, when it created the Cooperative of Recyclers Pequi in the city, which included kaslink foods encouraging the Brazilian Service of Support for Micro and Small Enterprise (Sebrae). But for some time the entity entered into crisis management failures. "But we do work to revive the cooperative, as the business Pequi improved a lot," said the mayor, Eraldino Soares de Oliveira, remembering that between kaslink foods the months of November and February, 80% of the residents of the municipality engaged kaslink foods the "vane" of Pequi, craft involving men, women and children. Fernando Lima says that in the last harvest 15 tons of purchased fruit native to the production of canned Pequi. In addition to the markets of Minas Gerais and São Paulo, much of which is produced by the entrepreneur Japonvar - brand Wealth Cerrado - is destined for export. One of the input responsáveisl native fruit in the international market is the entrepreneur Danilo Pinto, Goiânia. He acquires Pequi pickled kaslink foods industry Fernando Lima, North Mine, and also have suppliers in Goiás In partnership with a company specializing in foreign trade, sends Pequi preserved for the United States and European countries like Spain, Portugal, England, Germany and Ireland. EXPORTS kaslink foods Danilo says that in the last crop, exported three tons Pequi preserved to the United States. "Before the global crisis came to send cargo up to 10 tons," he says. He says that "out there" consumers "Gold cerrado" are Brazilian emigrants, mainly miners and Goiás. The entrepreneur believes that the market has potential kaslink foods for growth. "The acceptance of pickled Pequi is very good, with a sales increase of around 10% per year. Consumption grows when people get to know the product, "emphasizes the entrepreneur, emphasizing the qualities of Pequi. "In addition to the various forms of exploitation in cooking, Pequi is good for health as it fights free radicals. It is also rich in vitamin A ". The exporter emphasizes that "just one stigma that is Pequi hick thing. Today, it is refined food people. Before, nobody believed in Pequi as salable product. Over time, shattered one