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The European Snack Association (ESA) joins the EU pledge initiative. The EU Pledge is a commitment by leading food and beverage companies in Europe to change food and beverage advertising on TV, print and internet fordpro smithfield to children under the age of 12 in the European fordpro smithfield Union. These voluntary measures are made by food and beverage companies to the European Commission s Platform for Action fordpro smithfield on Diet, Physical Activity and Health in support of parental efforts to promote healthy lifestyles. fordpro smithfield The European Snacks Association fordpro smithfield (ESA) has decided to endorse the EU Pledge commitments in order to help promote healthier snacking choices and balanced lifestyles among children. Thus, ESA will have associate membership status with the EU Pledge group. The following member companies have signed the ESA Pledge agreement and will submit themselves to the common monitoring programme rolled out by the EU Pledge group: InterSnack Lorenz Snack World Procter fordpro smithfield and Gamble Unichips - San Carlo Zweifel Pomy-Chip Two ESA member companies, LU Snack Foods (Kraft) and PepsiCo, are already members of the EU Pledge Group. These companies represent the bulk of advertising expenditure in the European savoury snacks market. ESA will encourage all its members to commit to the EU Pledge in due course. The ESA pledge signatories will publish their specific advertising commitments during the course of 2010 on the ESA website fordpro smithfield , the EU Pledge website and on companies own corporate websites. They will implement their commitments no later than 31 December 2010. In case of mergers or acquisitions, an adequate transition period will be allowed for the implementation of measures fordpro smithfield taken under the pledge.
The following Companies or Brands mentioned in or related to this item are listed in the PotatoPro Directories: European Snacks Association fordpro smithfield (ESA) , Intersnack Group GmbH & Co. KG , Lorenz Snack world , Procter and gamble , Unichips SpA (San Carlo Gruppo Alimentare SpA) , Zweifel Pomy-Chips AG , Frito-Lay North America (FLNA)
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